The virtual map on the internet has spread all over the world and provides advice and assistance whenever someone is on the way into the unknown or forgot the way to the restaurant, over which friends got into raptures the last time. Google Maps is not only a big help for people with a poor sense of orientation, but also offers a suitable use for companies.
A lot of people use Google Maps almost daily. In addition, when they are on their way. With the Google Maps App or the mobile version, getting access to the service from the smartphone or tablet is no problem. This way, the service from the Google family is also helping when someone is getting lost, or spontaneously deciding to stop by a shop where he has never been before. With Maps it got a lot easier to find certain things, get from one place to another and getting information about it at the same time. Moreover, the route described by Google Maps is with high certainty the fastest and easiest.
Like most other services from Google also Google Maps is for free. This counts as well for the embedment of the Google Maps in one’s own website. However, there is a small catch. Google has now decided that the use of Google Maps APIs is only free up to a traffic of 25.000 users per day. If it gets more, you need to pay. In general the fees do not apply to non commercial use of the application. What counts as commercial and what as non commercial, is decided by Google itself.
The tools offered by Google Maps are diverse. The most people are probably using it to look up routes from A to B. The user has some options to do so here. You can tell Google to opt out toll roads, let Maps know if you are going by car, public transport, bike or foot. For car drivers the service is even calculating the expected amount of fuel needed on the chosen route. It can also be chosen how the map is displayed. One can have map, terrain or earth view.
Besides streets or railway tracks Google Maps is also showing buildings and parks, mostly with labeling. So you can see hotels, restaurants, shops or businesses. By clicking on the symbols you can get more information like address, telephone number or ratings from other people who have been there. If that is not enough, it is possible to stand directly on the street. Google Street View is offering a 360 degree picture of the place. This might be helpful for orientation when visiting the place in real life.
The latest innovation on Google Maps is the “Traffic” tool. Traffic jams are shown in real time with colors from light green - for fast - to dark red - for slow on the roads in the map. If you are on your way with Google Maps now where there is congestion on your way, Google Maps will calculate an alternative route for you. Also for public transport, the service offers a handy extra. Maps does not only show the nearest bus stops and train stations, but also the departure times.
The more information businesses provide in Google Maps, the better their ranking will be. Also in the usual Google Search you will be listed higher up. With that come a higher visibility and more customers. This is why Google Maps is also a suitable tool for online marketing. It makes it easier for customers to find the business they need and to get a first impression of it through pictures and Google Street View. The business can present itself in the best way. Both sides benefit from it.
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